Archive for the ‘creation’ Category

Creation conversations

July 13, 2007

The whole economy is about creating stuff, goods and services for people to use, consume, experience etc. The industrial revolution heralding in the economic term, economies of scale based on the mass production of products. At the start society required this injection of volume of production, there were shortages of pretty much all the basics for an individual and their home. However, today for some economies the opposite is now true but the production base keeps pumping out exponentially more volume of products and success is priced in selling all that you can produce. This has created new industries, retailing to on-line ad’s in all their shapes and forms to help in that new game. These are one way conversations bar in large: Production has been made and needs to be sold.

Conversations can be much richer. Products are created because of the demand from one individual, the person with the idea to a person experiencing a negative with an existing product to a new scientific break through that makes new things possible. The internet allows for rich and meaningful conversations to occur through the whole process of creating a product, brand new to evolving an existing one. The mepath marketplace we are working on is focused on creating a supportive environment for such conversations to take place.

Advertisements wine created by ‘me’

May 26, 2007

I listened to the founder of Crushpad talk about his passion for empowering individuals to reconnect with the products they consume. In their case, reconnect and get hands on in a digital way with the creation of wine. They have created a state of the art winery that is run by individual online wine makers, select your grapes to labelling to bottling to selling it to your fellow wine enthusiasts. A question came last night whether their was any quality issues? No, was the reply, the community would not support poor quality wine, I recall that some of the wines are up for winning prizes.

Crushpad gives us a look at the future of the whole food and drink industry, today.

democratising the creation of products

April 11, 2007

Most of the products and service that we consume have already been made.  If we want to personalize a product or service then by definition we need to be able to tell the manufacturer of that before the product is made.  As individuals we have that personal information, we just want to express that to the manufacturers that we want to service our demands.  From the manufacturers point of view, they do not want to make products that will not sell.  There seems to be a clear win for both sides to allow personalization conversations to happen.  Democratising these conversations is what is working on.