Archive for the ‘drink’ Category

Lifestyle linking Whisky & Food

February 21, 2008

Or should I say more accurately, lifestyle linking whisky with foods and other drinks. The question behind this is straight forward: When the online community tell their stories about whisky what other foods and drinks are also mentioned?

The Lifestyle linking Whisky and Food chart shows WINE, tops the list. With beer following on, two intuitive placings given the area of conversations is alcohol.

What about the foods? Bread comes in at no.3. Given the Scottish nature of the product (whisky), Haggis lists high. January is the month of Burns Night after all.

The scoring of the foods are based solely on frequency of appearance in whisky conversations. We can score there occurrence in context but for this introductory chart we have just charted based on frequency of mentions.