Archive for the ‘conversation’ Category

Whisky Styles

December 13, 2007

We’ve just published an analysis of the Scotch Whisky Styles for December online.  These are very unsurprising, conversations around malts dominate online.


Scotch Regions Commentary

December 13, 2007

With two Islay Scotch brands topping the Scotch Whisky 100 Index two months in a row, would this mean the region of Islay be top of the Scotch Region chart?

The answer is no. Highland region tops the chart with Islay coming in a strong second place with Speyside coming in just behind, to take third place.

The regions are being scored on the same keywords used to compile the Scotch Whisky 100.

Scoring a brand

November 27, 2007

A brand contains a lot of information. The brand message can then be communicated in many forms with words being at the heart of many of the campaigns/channels. The brand words are chosen by the owner of the brand. The brand however is consumed or experienced by an individual. Increasingly people are authoring stories about their brand experience online and it would be interesting to know how well these two sets of vocabularies compare?

That is a question the mepath marketplace can help answer as we strive to Connect Conversations. Enter the brand words used in your brand literature and the tools within the marketplace will score the brand message against the conversations online. How/what to score? It’s striking a balance between: the volume of conversations v the quality contained within those conversations. We have decided that balance for the Scotch Whisky 100, soon the marketplace will be opened up for these decisions to be chosen by the user.

WhiskyLive Glasgow

November 5, 2007

I attended WhiskyLive Glasgow on Friday and Saturday to start the conversation with the whisky brand owners about the new services we are working on here at We are greatly enthused by the interest shown and I extend a thank you to all that I talked to during the two days for your feedback and time. We will be in touch soon.