The year end is approaching so today we published the Beta Release of the Global Whisk(e)y 100 of leading brand based on online conversations. Why a Beta Release? 2007 is not quite complete, more conversations on whisk(e)y may still be authored and we are expanding the range of words being tracked from those in the Scotch Whisky 100 Index and we have some more testing to do on those.
These Indexes are focused on conversations authored mainly in English/American English language. People in many countries publish their blog postings in these languages but not all. This means we are experimenting with expanding the key words to include popularly used positive words e.g. good in America maybe called, awesome. In other countries other words will be appropriate.
Comparing the Global 100 to the Scotch Whisky 100 we have 28 non Scotch brands entering the index, with the Canadian brand charting highest at no. 9.
It is also interesting to look at the top ten brands. In the Global 100, some of the Scotch Whisky Brands have changed order. Indicating the expanded keywords is attracting positive scoring for some brands more the others. Country analysis is something we get asked for. We are working on the analysis to address just that question.
Feedback in welcome on the Global Whisk(e)y 100.
The finalised Global Whisk(e)y 100 will be published in the New Year.
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