Lifestyle linking Whisky & Food

Or should I say more accurately, lifestyle linking whisky with foods and other drinks. The question behind this is straight forward: When the online community tell their stories about whisky what other foods and drinks are also mentioned?

The Lifestyle linking Whisky and Food chart shows WINE, tops the list. With beer following on, two intuitive placings given the area of conversations is alcohol.

What about the foods? Bread comes in at no.3. Given the Scottish nature of the product (whisky), Haggis lists high. January is the month of Burns Night after all.

The scoring of the foods are based solely on frequency of appearance in whisky conversations. We can score there occurrence in context but for this introductory chart we have just charted based on frequency of mentions.

Creation conversations

The whole economy is about creating stuff, goods and services for people to use, consume, experience etc. The industrial revolution heralding in the economic term, economies of scale based on the mass production of products. At the start society required this injection of volume of production, there were shortages of pretty much all the basics for an individual and their home. However, today for some economies the opposite is now true but the production base keeps pumping out exponentially more volume of products and success is priced in selling all that you can produce. This has created new industries, retailing to on-line ad’s in all their shapes and forms to help in that new game. These are one way conversations bar in large: Production has been made and needs to be sold.

Conversations can be much richer. Products are created because of the demand from one individual, the person with the idea to a person experiencing a negative with an existing product to a new scientific break through that makes new things possible. The internet allows for rich and meaningful conversations to occur through the whole process of creating a product, brand new to evolving an existing one. The mepath marketplace we are working on is focused on creating a supportive environment for such conversations to take place.

democratizing the creation of food

We all need to eat.  This food does not magically grow, even if supermarkets tell us buy one, get one free, free does not produce food.  The land, weather, farmers to the cook all contribute to the food on our plate.  I like to say that all of us that eat food are also farmers.  Maybe not hands in the dirt but farmers none the less.  The Internet gives us all the opportunity to connect more closely with our food.

crushpad.net wine created by ‘me’

I listened to the founder of Crushpad talk about his passion for empowering individuals to reconnect with the products they consume. In their case, reconnect and get hands on in a digital way with the creation of wine. They have created a state of the art winery that is run by individual online wine makers, select your grapes to labelling to bottling to selling it to your fellow wine enthusiasts. A question came last night whether their was any quality issues? No, was the reply, the community would not support poor quality wine, I recall that some of the wines are up for winning prizes.

Crushpad gives us a look at the future of the whole food and drink industry, today.

CookCamp ‘Prevention is better than cure’

For those of you that are un-conference fans or even if you are looking to make your un-conference debut, CookCamp, is coming up. See the wiki for all the info. on the event.