Archive for the ‘linking’ Category

open sourcing – mepath

June 21, 2010

The code that is used to operate mepath.com was open sourced last week.  It is called the lifestylelinking – open source project.

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mepath labs/developers

July 29, 2008

A blog post from mepath, apologies for the intermission in posts.  We have been busy coding for the new mepath website.  Some of the ideas are taking shape, you can see what we have been up to at mepath labs/developers section.

Continuing the whisky theme we have a lifestyle linking whisky product example, here type in a word  e.g. Islay . This a famous Scottish Island for distilling whisky, we do a good job of listing the products made there, Bowmore tops the list.  What is the magic?  We did not query any whisky product database of whiskies for these results, but instead we used the ‘wisdom of the crowd’ of 120 bloggers that authored posts on Scotland.

We have use this same method for lifestyle linking amazon.com

Lifestyle linking Whisky & Food

February 21, 2008

Or should I say more accurately, lifestyle linking whisky with foods and other drinks. The question behind this is straight forward: When the online community tell their stories about whisky what other foods and drinks are also mentioned?

The Lifestyle linking Whisky and Food chart shows WINE, tops the list. With beer following on, two intuitive placings given the area of conversations is alcohol.

What about the foods? Bread comes in at no.3. Given the Scottish nature of the product (whisky), Haggis lists high. January is the month of Burns Night after all.

The scoring of the foods are based solely on frequency of appearance in whisky conversations. We can score there occurrence in context but for this introductory chart we have just charted based on frequency of mentions.

Lifestyle linking Vodka: The Party Crowd

February 21, 2008

What are the online drinking community saying in their stories about vodka? Partying.

It is the clear lifestyle high scorer in terms of frequency and positive vocabulary used. See the full Lifestyle linking Vodka chart.

January ’08 Commentary: Scotch Whisky 100

February 10, 2008
Headlines:
Another Islay whisky tops Scotch Whisky 100, well done to Lagavulin.

Macallan keeps steady in the top 5 with Laphroaig re-joining at no.2.

Fettercairn makes a surprise top 5 placing.

Further commentary:

Whyte & Mackay brands of The Dalmore and Fettercairn make the top 5. Fettercairn could be seen as a surprise brand inclusion. Last month it was Tobermory inclusion in the top 5 that produced a few comments which we thank you for. With Tobermory it was not mentioned that many times in blogs but when it did, it scored high. Fettercairn is different, it is scoring real high on number of mentions and when it is mentioned in context, it score really well too. Be interesting to know why the online community has sparked such interest?

The volatility of movement in the top 30 is less marked than Decembers index. We still have new entries with Highland Park and Speyside Distillers. These two brands present a challenge: both the words, Highland and Speyside are used in a much wider context than a bottle of whisky, i.e. regions of Scotland or referring to the Scottish mountains etc. For the Scotch Whisky 100 we want to score these two brands words on their whisky context and this month we have included them as we apply a new scoring technique to our service.

Positive Scoring of a brand:

We score brands on the frequency they appear online and score them on the context they appear. The scoring is based upon these following words coming up in context of a whisky brand:

malt
single
skye
speyside
whiskey
whisky
blend

dram
favorite
favourite
good
great
highland
islay
like
happy
positive
scotch

These words are: words to name whisky, whisky regions and positive words to do with the whisky experience.

We are building a more sophisticated scoring model, if you have ideas on that please get in touch. Also, remember the Scotch Whisky 100 is deigned to give an industry wide, consistent view of whisky conversations. The scoring words can be personalized for each brand, we have done that and for that service we offer a paying service.

lifestyle linking whisky BETA

January 14, 2008

Lifestyle linking is the vision behind mepath.com. What is lifestyle linking whisky BETA? The chart scores what lifestyles are being lived while individuals are telling their stories about whisky. Our BETA index does not contain all lifestyles, but we selected a list of social, sporting and past-times to illustrate.

Headlines:

Festival goers top the lifestyle list with music at no.3

There is lots to read on the Internet and reading completes the top three, coming in a no.2

The full Lifestyle Linking Whisky is still in BETA and is based upon 2007 online conversations.

A couple of surprises, Football and Rugby do not make the top 10. This could be that football conversations take place in specialist forums. We shall see if that is the case as we expand the volume of conversations analysed.

Listening to individuals, the new market research

October 3, 2007

Traditional market research asks questions of individuals. We get stopped on the street, the telephone rings and a delivery of post/mail at your door will know doubt include a survey. But what topic is the survey on? It’s not going to be of our choosing, and the questions asked on the survey are asked to serve the needs of the business issuing the survey. We may have some feedback we would like to express, if that random topic that crosses our path is of interest but this current market research medium fails to allow us to express our thoughts.

Online market research has started by enabling those surveys to be popped up, to our surprise at best or usually annoyance. The placing of the surveys and questions may be more in context, so we could call that progress. However, market researching online can be done in a different way: listening to individuals.

Large numbers of us individuals are using a range of authoring tools to express our thoughts, feedback, view, opinions: blogging, socialnetworks, pictures, tagging etc. All this information will relate to people, services, products, business and organisations. We author this information free, no questions ask of us, the topic chosen by us and the format free to be expressed in text, images, video or voice. Businesses now need the ability to listen and individual the ability to channel there stories to relevant businesses or to find peers (know and unknown) to share with.

Creation conversations

July 13, 2007

The whole economy is about creating stuff, goods and services for people to use, consume, experience etc. The industrial revolution heralding in the economic term, economies of scale based on the mass production of products. At the start society required this injection of volume of production, there were shortages of pretty much all the basics for an individual and their home. However, today for some economies the opposite is now true but the production base keeps pumping out exponentially more volume of products and success is priced in selling all that you can produce. This has created new industries, retailing to on-line ad’s in all their shapes and forms to help in that new game. These are one way conversations bar in large: Production has been made and needs to be sold.

Conversations can be much richer. Products are created because of the demand from one individual, the person with the idea to a person experiencing a negative with an existing product to a new scientific break through that makes new things possible. The internet allows for rich and meaningful conversations to occur through the whole process of creating a product, brand new to evolving an existing one. The mepath marketplace we are working on is focused on creating a supportive environment for such conversations to take place.

democratising the creation of products

April 11, 2007

Most of the products and service that we consume have already been made.  If we want to personalize a product or service then by definition we need to be able to tell the manufacturer of that before the product is made.  As individuals we have that personal information, we just want to express that to the manufacturers that we want to service our demands.  From the manufacturers point of view, they do not want to make products that will not sell.  There seems to be a clear win for both sides to allow personalization conversations to happen.  Democratising these conversations is what mepath.com is working on.

An introduction to alpha, mepath.com

February 2, 2007

In preparation for the beta sign-up opening of mepath.com I have made this introductory video to explain the mepath basics.  I hope you find it useful.