wine created by ‘me’


I listened to the founder of Crushpad talk about his passion for empowering individuals to reconnect with the products they consume. In their case, reconnect and get hands on in a digital way with the creation of wine. They have created a state of the art winery that is run by individual online wine makers, select your grapes to labelling to bottling to selling it to your fellow wine enthusiasts. A question came last night whether their was any quality issues? No, was the reply, the community would not support poor quality wine, I recall that some of the wines are up for winning prizes.

Crushpad gives us a look at the future of the whole food and drink industry, today.


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