Scoring a brand

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A brand contains a lot of information. The brand message can then be communicated in many forms with words being at the heart of many of the campaigns/channels. The brand words are chosen by the owner of the brand. The brand however is consumed or experienced by an individual. Increasingly people are authoring stories about their brand experience online and it would be interesting to know how well these two sets of vocabularies compare?

That is a question the mepath marketplace can help answer as we strive to Connect Conversations. Enter the brand words used in your brand literature and the tools within the marketplace will score the brand message against the conversations online. How/what to score? It’s striking a balance between: the volume of conversations v the quality contained within those conversations. We have decided that balance for the Scotch Whisky 100, soon the marketplace will be opened up for these decisions to be chosen by the user.

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