Conversations with a Master Blender


One of the main people involved in creating a new bottle of whisky is the Master Blender. I have had the chance to listen to a few of them speak in the last couple of months. Last week Laphroaig’s Master Blender was online as part of a panel (you can watch the video here NB. Over 18 year of age only.) What I have observed is how they love to get feedback, from their peers but especially from their customers.  The whole experience of drinking a whisky is a personalized experience, from the taste on the palette to the emotions aroused. The Master Blender has the potential to touch many lives directly and now the community of individuals have the opportunity to connect directly with a Master Blender.  A two way conversation that can take place regardless of geography.  The benefit of these conversations to both parties is the creation of new, innovative or even surprising products in the future.


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