lifestyle linking vision


At the heart of our vision is the idea of lifestyle linking. These words combine to create the driving DNA behind our service. It all started from our own personal experiences and from posing questions like, How does what I choose to buy affect my health? And from the completely opposite direction, I want to be fit for the upcoming skiing season, what training is best to do?

I.e. How do we link our lifestyle goals, that is the things we want to do in our life, with the practical realities of life, the daily decisions on what to read, do and buy. You will notice a strong health theme in the examples and our first focus is, lifestyle linking health. We want to listen to your lifestyle linking health priorities over the beta period to ensure we produce the best service for empowering lifestyles.


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